After decades of waiting, in July 2016 Skip Horween unveiled the first new shell cordovan color, Garnet: a gorgeous, deep red color with burnt ochre overtones. Garnet was received with overwhelming positivity and is an excellent foot in the door for Horween to introduce new shell cordovan colors. Skip has been motivated to develop new colors and has been doing many trials. Today, I have a unique privilege to introduce not just one but three potential new colors now in development: Amaretto, Denim, and Ultraviolet.
I find each of the potential new colors to be fantastic. Something specifically stands out to me in each new shade: they all have a more vibrant and “pure” color to them when compared to other shades.
As a lover of lighter shades of shell cordovan like natural and whiskey, Amaretto has become an instant favorite for me. When compared to natural shell, Amaretto is darker and has a light yellow-tan shade with orange overtones. This specific color will change dramatically depending on what angle you look at it and ranges from a light tan to an orange-brown shade.
Compared to whiskey shell cordovan the Amaretto is dramatically more orange and has more of a warmth to it.
A more pure blue shade from Horween, Denim has exceptional vibrancy in color. In person, the color on this shell is very similar to a pair of raw denim that are slightly faded. Compared to navy shell cordovan, denim is lighter on the surface and more of a true blue color underneath. It has less red tones when compared to navy as well. Navy seems more purple where Denim is a straight blue and more toward the green end of the spectrum.
The name says it all. Ultraviolet is a vivid and deep violet shade. In direct sunlight it is firmly in the purple category but in shade or indoor lighting the color appears to be a deeper burgundy shade.
All of the above colors will be available in extremely limited quantities in the Johnny the Fox wallet style available Black Friday 2016.
The only other new color to have been released in 2016 was Garnet shell cordovan in July. You can take a look at Garnet shell cordovan here.
Please leave us a comment below and let me know which of these colors is your favorite. If one of these seems to be a favorite we could have a new standard shell cordovan color shortly.